Thrive Leads Review 2019 – Is it Worth It?

Thrive Leads Review


Building your email list is the most important thing you can do for growing a long-term, sustainable online business.

It’s traffic that you control. Simply hit the “send” button and generate hundreds of visitors on demand. This is the #1 asset that no one can take away from you.

As we all know, Google can change their algorithm anytime. Facebook organic reach continues to decline. And the cost of paid traffic continues to rise.

But even after all these years, email still has the highest ROI (return on investment) than any other marketing platform.

On average, email marketing generates $44 for every $1 spent.

Your number one job as a blogger is to turn your traffic into subscribers.

To do that, you need a list building plugin. You must ASK your visitors for an email address. Plain and simple. And give them a good reason to do so.

I’ve tried and tested nearly every list building plugin on the market. Everything from free solutions to one’s that costs $100’s of dollars.

When it comes to growing your email list quickly, Thrive Leads is one of the best options I’ve found. It’s a perfect combination of price and power-packed features. And quite a few features that you won’t find in ANY other plugin.

But it’s not just for building your email list! You can also use this WordPress plugin to make more sales, increase your pageviews, grow your social media following, and more.


Thrive Leads Review: An In-Depth Look

With this one simple tool, you can start building your email list today. Choose from a variety of list building tools.

  • Pop-Up Lightbox
  • Optin Widget (Placed inside your content or in the sidebar)
  • Slide-In Forms
  • Sticky Ribbon / Notification Bar
  • Scroll Mat
  • Screen Filler Overlay
  • Content Locker
  • 2-step opt-in forms
  • Multi-Step Forms
  • Multiple Choice Forms
  • Post Footer Forms
  • Content Upgrades

Plus, you also get…

  • Pre-Designed templates that are proven to convert.
  • Drag-N-Drop editor that allows you to create beautiful forms with ease.
  • Smart Triggers to display your form at exactly the right time. (Exit Trigger, Time Trigger, Scroll Trigger, Click Trigger)
  • Advanced A/B Testing to increase your conversions.
  • Create “Smart Links” to display different offers to people who have already subscribed to your email list.
  • Precise Targeting allows you to create customized opt-in forms for different pages, posts, categories, or tags.
  • Create unique offers based on what your visitor is currently reading.
  • Business dashboard gives you a detailed view of how your opt-ins are performing.

Every Type of Opt-In Form at Your Fingertips

Thrive Leads Opt-In Forms

In the past, I needed multiple WordPress plugins to do what Thrive Leads now does with just ONE plugin.

It’s an all-in-one list building solution.


Pop-Up Lightbox (ThriveBox)


Popup Lightbox

Grab your visitors attention with a lightbox pop-up. This is one of the highest converting forms you can use on your website.

Now, I know a lot of people think that pop-ups are annoying. But it’s one of the most effective ways to convert your visitors into subscribers.

As much as we’d all love to give everything away for free, we’re building a business here. And your email list is the KEY to growing a long-term, sustainable business.

Use a pop-up to offer your visitor something that will help them solve their biggest problem or help them achieve a specific goal.


  • How to Generate Your First 1,000 Email Subscribers
  • Our Top 10 Recipes with Just 4 Ingredients or Less (Ready in just 30 minutes)
  • 1-Page SEO Checklist
  • How to Travel the World for Just $500 Per Month
  • 7 Hidden iPhone Camera Features Every Photographer Should Know About

You can also trigger the pop-up AFTER someone clicks on a button or a link.

This means you can embed CTA’s within your article without interrupting the reader experience.

Another popular way you can use Thrive Boxes is to turn your sidebar into a lead generation machine. A lot of people use their sidebar to show the latest posts or a generic opt-in form that typically gets ignored.

Instead, why not used attractive images that entice your visitors to click.

When they do, the pop-up box will appear, enticing them to opt-in for you free checklist, ebook, cheat sheet, report, etc…

You can find a great example of this on

Whenever you click on one of the images in the sidebar, a pop-up box appears.

Image Popup


“Sticky” Ribbon

Add a ribbon to the top of your website that remains “sticky” at the visitor scrolls down the page. This keeps your offer in-sight at all times. Generating more leads without taking up too much space.

You can place your sticky bar at the top or bottom of the page. You can even customize the message based on the specific post or page that your visitor is reading.

Show highly targeted messages to increase your conversion rates. Or generate more sales by offering a time-limited special.

There are lots of different ways to use the sticky ribbon. Whether you want to grow your email list, promote a special offer, or increase your page views by linking to other popular posts.


In-Line Forms

Automatically insert an opt-in form at the bottom of your posts or INSIDE the content itself using a simple short code.

Here’s an example:

1-Page List Building Cheat Sheet

Double your email subscriber list with this simple cheat sheet. Includes the KEY components you must include in EVERY blog post.


2-Step Opt-In Form

You can also create a 2-step signup process to trigger a pop-up when someone clicks on a button, a link, or an image.

One of my favorite ways to grow our email list is offering a PDF version of the blog post.

You’d be amazed how many people opt-in simply to get a PDF version of what they’re currently reading. It’s a simple and easy way to save information for later. Especially with so many people browsing the web on their mobile phones.


2-step optin trigger



If you’re looking for something less intrusive than a popup, the slide-in is a great alternative. These attention grabbing forms slide-in from the left or right-hand side of the screen without hiding the content.

Thrive Leads also allows you to create what’s called a sticky slide-in. When you click to close the slide-in box, it minimizes itself to a small box in the corner.

If your visitor still wants to download the cheat sheet, checklist, or free report, they can simply click on the image to re-open the opt-in form.

It’s a really classy way to grab your visitors attention without being intrusive or getting in the way of the content their currently reading.

Sticky Slide In

Opt-In Widget

Place a highly customized opt-in form anywhere on your website. The widget allows you to place an opt-in box in the sidebar, the footer, INSIDE the content, or anywhere else your heart desires.


Optin Widget
You can also customize the form and show different opt-ins on specific posts or pages. Or add an animation effect to your form to grab your readers attention.


Screen Filler Overlay

This opt-in form is impossible to ignore. It literally fills the entire screen.


Screen Filler Overlay
It’s also one of the highest converting opt-ins. In fact, this full-screen call to action works better than almost any other opt-in form. It’s a good place to start if you’re not sure which form to try first.


You can also decide whether you want to show the lightbox as soon as someone lands on your site. When they reach the end of the article. 10 seconds after they land on your website. Or you can even trigger the overlay with a button, image, or text link.

You can also use the screen filler lightbox to grow your social media following, promote a time-limited offer, give your readers a special coupon, increase your pageviews by linking to other popular posts, or even grow your Facebook Messenger list.

Thrive Leads is about more than just email. Although that’s certainly one of our favorite ways to use it :)

Scroll Mat

This one is actually quite similar to the Screen Filler Overlay. But with a few tweaks.

As soon as the page loads, the scroll mat appears at the top of the page and pushes the content down. Essentially, turning ANY page into a full screen opt-in.

To access the content, the visitor can simply continue scrolling or “X” out.

Clickminded Scroll Mat

But this unique opt-in form seems to have a magical effect on conversions. It’s also one of the highest converting opt-in forms. In fact, Tommy Griffith from ClickMinded, increased their conversions by 3X when they started using a Scroll Mat on their homepage.

Like all of the other forms in Thrive Leads, you can also create custom “scroll mats” for each post, page, category, or tag. Creating super relevant offers for each blog post can dramatically increase conversions.

Or, if you’re looking to increase conversions quickly without a whole lot of work, you can simply use the same opt-in form across all pages.

Thrive Leads gives you lots of options.

Content Locker

Here’s a feature I haven’t seen inside very many list building plugins. It’s a content locker.

You can actually hide parts of your content (or even entire blog posts) and only reveal them once someone has opted-in.

This is another great way to grow your email list.


Content Locker
Once your visitors enters their email, the content is instantly revealed on the page. No need to check their email or even go to another page.


The content is literally “unlocked” on the page itself.

Curiosity is one of the best ways to increase conversions. You can unlock “Part 2” of the blog post. A corresponding video, checklist, or cheat sheet. Infographic. Coupon Code. Or additional VIP content.

Multi-Step Forms

These powerful opt-in forms use micro-commitments to increase conversions and attract highly engaged email subscribers.

Instead of immediately asking for the opt-in, this form asks a question.

Example: Would you like to double your traffic in the next 30 days?

Below the headline are 2 buttons. You can select “Yes” or “No”.

Multiple Choice Optin Form

When they choose “Yes”, your visitor is making a micro-commitment, which makes them much more likely to give you their email address in the next step.

As soon as they click the button, they’re shown the opt-in form.

But by first asking a question, you get your visitors engaged BEFORE they see the opt-in form. That’s the power of the multi-step form.

However, you can also use this feature to segment your list.

You can ask a question such as: What’s Your Favorite Type of Photography?

Then present them with 3 options.

  • Portraits
  • Landscape
  • Macro

This allows you to segment your list AND show people a more relevant offer.

If they click on portraits, you can immediately offer them a free report with your top 10 portriat photography tips and tricks.

If they click on landscape, you can immediately offer them a free checklist for breathtaking landscape photos.

You can even show them specific product recommendations on the thank-you page based on the button they choose!

Content Upgrades

Here’s one of the areas where Thrive Leads shines above all the rest.

They allow you to quickly and easily add content upgrades to your blog posts.

Not only that, but there’s also a built-in feature called “asset delivery” that allows you to send your subscriber an immediate email with their download.

Thrive Leads also has built-in templates that make it super easy to add content upgrades to your post.